Mobile tour guide

Case study for national art museum's digital strategy

Client:
Estonian National Art Museum
URL's:
"Muuseum" in Apple' App Store & "Muuseum" in Play Store
Roles:
#IA #UI
Duration:
January 2016 – March 2016

Challenge

Things that worked yesterday, may not work today. How to should a (rightfully) conservative organisation communicate with it's customers and find new ones?

Solution

An interactive tour guide and case study for further development of the digital strategy of the Estonian National Art Museum. This mobile app entices users as a gamified audioguide, while acting as a device for collecting customer feedback and testing indoor navigation technologies.

In the near future, it should also act acting as a marketing and merchandising channel, analytics platform, and customer retention program.

Developed by Stagnationlab.

Images

Main views of a really simple app.