Mobile tour guide
Case study for national art museum's digital strategy
- Client:
- Estonian National Art Museum
- URLs:
- “Muuseum” in App Store; “Muuseum” in Play Store
- Roles:
- #IA #visual_design
- Duration:
- January 2016 – March 2016
Problem
Things that worked yesterday, may not work today. How to should a (rightfully) conservative organisation communicate with it's customers and find new ones?
Solution
An interactive tour guide and case study for further development of the digital strategy of the Estonian National Art Museum. This mobile app entices users as a gamified audioguide, while acting as a device for collecting customer feedback and testing indoor navigation technologies.
In the near future, it should also act acting as a marketing and merchandising channel, analytics platform, and customer retention program.
Developed by Stagnation Lab.
Images
